This happens at the moment when users change the MOVIECASH to a Movie Rights.
Thus, the total number of MOVIECASH decreases, and the demand for the token increases. In this case, the likelihood of growth of a MOVIECASH increases much earlier than planned according to the economic strategy.
After all a MOVIECASH tokens are bought from the market at a low cost and spent as intended, the following tokens, according to the sales plan, will already be sold at a price of $ 0.2 further on 0.3, 0.5, 1, 3, 10 etc.